Discovery & Strategy
We define objectives, audiences, protocol requirements, budgets, and risks to build a clear roadmap for delivery.
Diplomacy is experienced through people, culture, protocol, and precision.
MESSAGE FROM THE CEO
Jakqline Alkarim Kurji
Chief Executive Officer
Welcome to Salmart Diplomatic Hospitality.
At SDH, we believe that diplomacy is not only conducted in meeting rooms. It is experienced through people, culture, protocol, and the precision with which moments are delivered.
Our journey began with a clear purpose: to elevate Africa’s diplomatic engagements by offering world-class services rooted in professionalism, cultural intelligence, and integrity. Today, Salmart Diplomatic stands as a trusted partner to governments, diplomatic missions, multilateral institutions, corporates, and development partners across Africa and beyond.
What sets us apart is our commitment to excellence with discretion. Every engagement we undertake, whether a high-level summit, a diplomatic mission, or a destination experience, is managed with respect for protocol, attention to detail, and deep understanding of the environments in which we operate.
Excellence with discretion, guided by protocol
Professionalism rooted in cultural intelligence and integrity
Seamless end-to-end solutions to international standards
Our strength lies in our people: a dedicated team of professionals who bring passion, discipline, and accountability to every assignment. Together, we work as one unit to deliver seamless, end-to-end solutions that meet international standards while honoring local context.
As we continue to grow, our focus remains unchanged: to serve with integrity, to build meaningful partnerships, and to position Africa as a premier destination for diplomacy, dialogue, and global engagement.
Thank you for visiting Salmart Diplomatic Hospitality. We look forward to working with you and to delivering experiences where diplomacy truly meets excellence.
OUR SERVICES
End-to-End Diplomatic Hospitality & Event Delivery
Intro-level overview of what we do. Visit the services page for full scope, formats, and detailed capability coverage.
Events
Event Management Services
End-to-end planning and delivery for high-profile engagements across live, hybrid, and online formats.
Hospitality
Destination Management & Hospitality
End-to-end destination support: itineraries, hospitality coordination, stakeholder liaison, and on-ground delivery.
Media
Media Management Services
Strategic communications and media operations: content planning, coverage, messaging discipline, and post-event storytelling.
Events
MICE Services
Operational excellence across meetings, incentives, conferences, and exhibitions, covering registration, speakers, delegates, and on-site ops.
Protocol
Protocol & Diplomatic Services
Protocol advisory and VIP handling for official engagements, including liaison officers, coordination, and on-ground support.
Hospitality
Maritime Services
Port-call support and maritime-focused destination coordination for delegations, official guests, and hosted programs.
OUR DEPARTMENTS
Our Departments at a Glance
Our departments work together to deliver seamless destination management, protocol-ready hospitality, event excellence, and strategic communications. Explore four core teams below.
HOW WE WORK
Strategy to Delivery, End to End
A consultative, detail-driven methodology designed for high-level stakeholders, complex logistics, and measurable outcomes.
Creative Design & Planning
We develop the creative ecosystem: branding, themes, content flow, stage concepts, delegate journeys, and communications.
Production & Delivery
From venue transformation and technical production to delegate logistics and media coordination, we manage every moving part with precision.
Post-Event Value
We deliver reports, media assets, conference summaries, and performance insights to extend impact beyond the final day.
01
PILLAR
Local intelligence with international standards
Destination Management Expertise (DMC Advantage)
Venue sourcing • supplier management • government & protocol coordination • quality control
We act as your on-the-ground partner to coordinate venues, suppliers, authorities, and cultural stakeholders, ensuring smooth execution across borders.
02
PILLAR
Responsible destination management
Sustainability & Responsible Events
Eco-conscious sourcing • digital-first communication • local supplier engagement • cultural preservation
We balance excellence with environmental and social responsibility to create value for communities, clients, and long-term outcomes.
03
PILLAR
Security coordination, confidentiality, and compliance
Safety, Security & Risk Management
Emergency response planning • health & safety • access control • data protection
For diplomatic and high-level corporate engagements, we integrate risk protocols from the outset and coordinate with authorities where required.
