Business Development & Partnerships Department
At Salmart Diplomatic Hospitality, the Business Development & Partnerships Department serves as the strategic engine driving impactful collaborations, unlocking new markets, and fostering sustainable diplomatic ventures.
We identify synergies, nurture relationships, and design value-driven partnerships that serve global institutions, corporate entities, and high-level missions while also steering Salmart Diplomatic’s internal growth, visibility, and cross-border relevance.
We are not just connectors. We are architects of alliances, growth strategists, and trusted stewards of influence.
Mission
To cultivate strategic partnerships, unlock regional and global opportunities, and build a resilient network of collaborators advancing Salmart Diplomatic’s mandate and our clients’ success.
Vision
To be Africa’s premier diplomatic growth partner where trust, innovation, and global influence converge to build transformative collaborations.
Core Functions
1. Strategic Partner Identification & Mapping
- Sourcing and mapping potential partners across government, development, and private sectors
- Evaluation of mutual value propositions and engagement strategies
- Curation of partnership concepts aligned to vision and mission objectives
2. Client Acquisition & Relationship Management
- Prospecting and onboarding new institutional clients, missions, and agencies
- Contract negotiation, onboarding support, and relationship sustainability plans
- Creation of customized proposals and client retention frameworks
3. National & International Market Expansion
- Market intelligence, competitive landscape analysis, and risk insights
- Entry strategies and diplomatic engagement pathways for clients in new regions
- Investor matchmaking and support for cross-border business missions
4. Partnership Development & Ecosystem Building
- Design and implementation of Memoranda of Understanding (MoUs), JV models, and strategic alliances
- Collaborations with embassies, UN agencies, research institutions, and multilaterals
- Coordination of public-private dialogue forums and investor roundtables
5. Client Growth Strategy Advisory
- Tailored strategic planning for diplomatic, corporate, and development clients
- Positioning advisory for visibility, credibility, and partnership readiness
- Business modeling, pitch development, and funding facilitation
6. Revenue Generation & Sponsorship Mobilization
- Design of sponsorship decks and resource mobilization strategies
- Negotiation with partners and sponsors for events, initiatives, and campaigns
- Revenue forecasting and tracking performance metrics
For Our Clients
We provide growth and opportunity navigation that helps you position, partner, and prosper. From investor matchmaking and diplomatic entry strategies to full-cycle partnership management, we are your dedicated team for expansion across Africa and global frontiers.
Whether you’re a government agency, intergovernmental body, development partner, or private sector player, we connect your mission with the right ecosystem to drive shared value.
For Salmart Diplomatic
We fuel Salmart Diplomatic’s strategic growth by:
- Identifying expansion markets and growth levers
- Forging high-impact alliances that elevate Salmart Diplomatic’s brand and value
- Advising management on investment partnerships, consortium opportunities, and regional influence strategies
We are the internal compass that aligns our institutional goals with real-world market trends and future-ready partnerships.